Box Office Predictions – July 2017

Box Office Prediction

June gave us the first great DC Cinematic Universe film – Wonder Woman – as well as yet another chapter in Michael Bay’s Transformers series of films. In July, Marvel Studios has teamed up with Sony to bring us Spider-Man: Homecoming, before Christopher Nolan’s first war film – Dunkirk – hits theaters. 


  • Spider-Man: Homecoming – Sony / Columbia – July 7th, 2017 – $107 million
  • War for the Planet of the Apes – Fox – July 14th, 2017 – $60 million
  • Dunkirk – Warner Bros. – July 21st, 2017 – $34 million
  • The Emoji Movie – Columbia – July 28th, 2017 – $30 million

“It’s just another reboot.” — I’ve heard that line a lot, when people have discussed the chance to see another Spider-Man movie. While most people liked Andrew Garfield in the role, his Spider-Man films weren’t particularly well-loved, and I’d even say that there hasn’t been a good Spider-Man solo film since Sam Raimi’s Spider-Man 2 back in 2004.

I’ll be seeing Spider-Man: Homecoming in a couple of hours and I am very much excited about it. He is probably my favorite superhero of all-time, but I’m not sure it’ll get as close to $120 million as I know some people have said it will.

I think War for the Planet of the Apes is going to have a tough time this summer, I’m just not sure people are excited for it. Nobody is excited about The Emoji Movie, but when it comes out it’ll have been a long time since Despicable Me 3, so maybe young kids will love the film.

I am worried about Dunkirk, though. Although Christopher Nolan is a great director, I don’t think the marketing for it has been particularly great, and I’m not sure a big portion of American audiences will want to watch a World War Two-movie that doesn’t include American soldiers.

Box Office Report


  • Captain Underpants – 20th Century Fox – June 2nd, 2017 – $23 million (-7)
  • Wonder Woman – Warner Bros. – June 2nd, 2017 – $103 million (+16)
  • The Mummy – Universal – June 9th, 2017 – $31 million (-9)
  • Cars 3 – Disney – June 16th, 2017 – $53 million (-2)
  • Rough Night – Sony/Columbia – June 16th, 2017 – $8 million (-17)
  • Transformers: The Last Knight – Paramount – June 21st, 2017 – $44 million (-51)
  • Despicable Me 3 – Universal – June 30th, 2017 – $72 million (-28)

It was a great surprise to see Wonder Woman have a remarkably strong opening weekend. In fact, it is the only ‘positive surprise’ of the month. It actually had a stronger opening weekend than the critically acclaimed Captain America: The Winter Soldier, which I really did not see coming.

But that was the one happy surprise of the month. Rough Night, Despicable Me 3, and Transformers: The Last Knight all underperformed. I stopped thinking about the Transformers films after Shia LaBeouf left the franchise, and it seems like North American audiences are starting to lose interest as well.


  1. Beauty and the Beast – Disney – $1,259 billion
  2. The Fate of the Furious – Universal – $1,238 billion
    Box office totals as of July 6th, 2017

Guardians of the Galaxy, Vol. 2 has slowed down and there is absolutely no chance that it will become a member of the Billion Dollar Club. Neither will Wonder Woman, even though it has had a fantastic month.

Although I’ve previously been pretty optimistic for Despicable Me 3, the numbers for it thus far are making me pessimistic right about now. Now, what about Transformers: The Last Knight? Both Dark of the Moon and Age of Extinction made a billion dollars worldwide, but The Last Knight isn’t doing so well in North America.

– Jeffrey Rex

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